I was recently talking to a friend who had read Traction, a long time ago, so he asked me to provide a quick recap to refresh his memory. As I provided the highlight reel of this operating system widely used by organizations of all shapes and sizes to articulate direction and accountability, he began to nod and then said, “Yeahhhhh...I remember now. It all just seemed so...simple.” Skepticism crept across his face.
Simple? It was not the reaction I was expecting, but it got me thinking: What’s wrong with simple? And how many other leaders out there have had a similar reaction? I’ll never know the answer to that, but let me shed some clarity on the concept of simple:
The art of simplicity is anything but simple. But our job as leaders is to communicate a course for our teams clearly and articulately. So if that makes Traction simple, so be it.